The course will be held from November 10th to 12th, 2021, in Topola, at Hotel Oplenac. AgroNET – Center for Education and Research from the Faculty of Agriculture, University of Belgrade, has created a specialized course on Sales and Marketing for the Future, in accordance with the expressed needs of producers and sellers. The course will take place from November 10th to 12th, 2021, in Topola, at Hotel Oplenac (

The Sales and Marketing for the Future course is intended for companies/commercial producers in the fruit and vegetable sector. Participants will gain contemporary knowledge and innovative approaches through interactive lectures and practical examples in the following areas:

  • Digital marketing
  • E-commerce
  • Market research techniques (Google tools)
  • Utilizing digital marketing tools (Facebook, Instagram, etc.)
  • Product sales and placement
  • Logistics
  • Modern packaging for fresh and frozen fruits and vegetables, as well as processed products (preserves, confectionery, juices)
  • Participants will also learn about the importance of product labeling, cooperation and collaboration, and sources of funding.

During the course, participants will have the opportunity to apply the acquired knowledge in practical situations, engage in networking, and exchange opinions and experiences through a panel discussion.

The course aims to provide participants with improved marketing strategies, visibility, and recognition for their products, efficient distribution, cost reduction, and increased sales and profit growth.

The Sales and Marketing for the Future course represents an innovation in knowledge transfer in Serbia, allowing participants to directly apply their newly acquired knowledge in their business practices.

The lecturers are industry experts with extensive experience in the relevant fields, as well as professors from the Faculty of Agriculture, University of Belgrade, who are leading experts in their respective areas and have participated in successful projects.

Participants will receive a certificate of participation jointly issued by AgroNET and the Faculty of Agriculture, University of Belgrade.

Course materials, meals (lunch, dinner, gala dinner), coffee breaks, and other activities will be provided to participants throughout the duration of the course.

Thanks to the support of the USAID Competitive Economy Project, which developed the course program based on research of your needs, participants can benefit from a discounted price.

Participants are required to pay a fee of 9,000.00 dinars, which includes course materials, meals (lunch, dinner, coffee breaks, gala dinner) for all three days. Participants are responsible for covering their own travel, accommodation, and personal expenses during the course.

The number of participants is limited to 30.

Priority in registration and guaranteed placement in the course will be given to participants who register first and pay the required fee.

For course participants who wish to stay at Hotel Oplenac, a discounted accommodation rate is available. During the reservation, please indicate that you are a participant of the course organized by AgroNET.

To register, please send an email to with the following information: name, surname, company, position in the company, email address, and phone number. Alternatively, you can fill out the registration form by clicking on the provided LINK.

The fee should be paid to AgroNET – Center for Education and Research, Belgrade – Zemun, Nemanjina 6, VAT number: 111121580, account: 160-0000000534461-06 – Banca Intesa.

The deadline for registration (fee payment) is November 5th, 2021.

The course agenda will be sent to participants before the start of the course, and you can download the course curriculum HERE.

For more information, please contact us via email at or by phone at +381 63 106 4065.

We look forward to your attendance.